Delivery
'Delivery' refers to the way in which you actually
deliver or perform or give your presentation. Delivery is a vital aspect
of all presentations. Delivery is at least as important as content,
especially in a multi-cultural context.
Nerves
Most
speakers are a little nervous at the beginning of a presentation. So it
is normal if you are nervous. The answer is to pay special attention to
the beginning of your presentation. First impressions count. This is the
time when you establish a rapport with your audience. During this time,
try to speak slowly and calmly. You should perhaps learn your
introduction by heart. After a few moments, you will relax and gain
confidence.
Audience Rapport
You need to build a warm and
friendly relationship with your audience. Enthusiasm is contagious. If
you are enthusiastic your audience will be enthusiastic too. And be
careful to establish eye contact with each member of your audience. Each
person should feel that you are speaking directly to him or her. This
means that you must
look at each person in turn - in as natural a
way as possible. This will also give you the opportunity to detect
signs of boredom, disinterest or even disagreement, allowing you to
modify your presentation as appropriate.
 | Your objective is to communicate! |
Body Language
What
you do not say is at least as important as what you do say. Your body
is speaking to your audience even before you open your mouth. Your
clothes, your walk, your glasses, your haircut, your expression - it is
from these that your audience forms its first impression as you enter
the room. Generally speaking, it is better to stand rather than sit when
making a presentation. Be aware of and avoid any repetitive and
irritating gestures. Be aware, too, that the movement of your body is
one of your methods of control. When you move to or from the whiteboard,
for example, you can move fast or slowly, raising or reducing the
dynamism within the audience. You can stand very still while talking or
you can stroll from side to side. What effect do you think these two
different approaches would have on an audience?
Cultural Considerations
Because
English is so widely used around the world, it is quite possible that
many members of your audience will not be native English-speakers. In
other words, they will not have an Anglo-Saxon culture. Even within the
Anglo-Saxon world, there are many differences in culture. If we
hypothetically imagine a German working for an Israeli company making a
presentation in English to a Japanese audience in Korea, we can see that
there are even more possibilities for cultural misunderstanding. You
should try to learn about any particular cultural matters that may
affect your audience. This is one reason why preparation for your
presentation is so important. Cultural differences can also be seen in
body language, which we have just discussed. To a Latin from Southern
France or Italy, a presenter who uses his hands and arms when speaking
may seem dynamic and friendly. To an Englishman, the same presenter may
seem unsure of his words and lacking in self-confidence.
Voice quality
It
is, of course, important that your audience be able to hear you clearly
throughout your presentation. Remember that if you turn away from your
audience, for example towards the whiteboard, you need to speak a little
more loudly. In general, you should try to vary your voice. Your voice
will then be more interesting for your audience. You can vary your voice
in at least three ways:
- speed: you can speak at normal
speed, you can speak faster, you can speak more slowly - and you can
stop completely! You can pause. This is a very good technique for
gaining your audience's attention.
- intonation: you can change the pitch of your voice. You can speak in a high tone. You can speak in a low tone.
- volume: you can speak at normal volume, you can speak loudly
and you can speak quietly. Lowering your voice and speaking quietly can
again attract your audience's interest.
The important point
is not to speak in the same, flat, monotonous voice throughout your
presentation - this is the voice that hypnotists use to put their
patients' into trance!
Visual aids
Of all the information
that enters our brains, the vast majority of it enters through the eyes.
80% of what your audience learn during your presentation is learned
visually (what they see) and only 20% is learned aurally (what they
hear). The significance of this is obvious:
- visual aids are an extremely effective means of communication
- non-native English speakers need not worry so much about spoken English - they can rely more heavily on visual aids
It
is well worth spending time in the creation of good visual aids. But it
is equally important not to overload your audience's brains. Keep the
information on each visual aid to a minimum - and give your audience
time to look at and absorb this information. Remember, your audience
have never seen these visual aids before. They need time to study and to
understand them. Without understanding there is no communication.
Apart
from photographs and drawings, some of the most useful visual aids are
charts and graphs, like the 3-dimensional ones shown here:
Piecharts are circular in shape (like a pie).
Barcharts can be vertical (as here) or horizontal.
Graphs can rise and fall.
Audience Reaction
Remain
calm and polite if you receive difficult or even hostile questions
during your presentation. If you receive particularly awkward questions,
you might suggest that the questioners ask their questions after your
presentation.